Feb. 22nd, 2008

Helvetica

Feb. 22nd, 2008 10:12 am
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We watched Helvetica last night. It was quite interesting.

The subtitles were in a really crappy version of Helvetica, which was a disappointment. And they didn't even mention the "generic" packaging of the 1970s, which is when I become aware of the oppressing omnipresence of Helv.

But the movie did give me a bunch of ideas for a book-design project that I've undertaken for my shul's twenty-fifth anniversary. (Not that I'm going to do the whole thing in Helvetica, mind you, but it made me realize that I was defining the project's design universe too narrowly.)

Helvetica

Feb. 22nd, 2008 10:12 am
rhu: (Default)
We watched Helvetica last night. It was quite interesting.

The subtitles were in a really crappy version of Helvetica, which was a disappointment. And they didn't even mention the "generic" packaging of the 1970s, which is when I become aware of the oppressing omnipresence of Helv.

But the movie did give me a bunch of ideas for a book-design project that I've undertaken for my shul's twenty-fifth anniversary. (Not that I'm going to do the whole thing in Helvetica, mind you, but it made me realize that I was defining the project's design universe too narrowly.)

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Andrew M. Greene

January 2013

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