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Know your market
Jun. 4th, 2009 07:37 pmA quick followup on my "market research" post from a couple of weeks ago about my siddur.
Posting here on LJ and on FaceBook got me expressions of interest from about a dozen people, about half of whom I don't know. (And some good questions which prompted me to add an FAQ page.)
After that traffic settled down, I sent the same basic message to the "announcements" list from Zamir. That drove another 20 people to sign up, most of whom I know. (And some more interesting feedback, about which more later.)
After that traffic settled down, I sent the message to my synagogue. Now I'd previously gotten a little interest from LJ friends, almost none from Zamir, and a lot from people at shul. And from the shul people...
... exactly two have signed up.
Posting here on LJ and on FaceBook got me expressions of interest from about a dozen people, about half of whom I don't know. (And some good questions which prompted me to add an FAQ page.)
After that traffic settled down, I sent the same basic message to the "announcements" list from Zamir. That drove another 20 people to sign up, most of whom I know. (And some more interesting feedback, about which more later.)
After that traffic settled down, I sent the message to my synagogue. Now I'd previously gotten a little interest from LJ friends, almost none from Zamir, and a lot from people at shul. And from the shul people...
... exactly two have signed up.