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rhuAt Shabbat lunch the other day there was a bottle of Coca-Cola Zero on the table. And I couldn't help but notice that the 'r' in 'zero' looks awful. The 'z' and the 'o' appear to be Futura Demi and Futura Light, and the 'e' is a modified Futura Medium. So you'd expect the 'r' to be a Futura Book, right? But it's not. It's almost VAG Rounded, but not quite. The roudned endcaps are just so wrong next to the sharp geometry of the Futura.
What were they thinking?
[Now someone who's better at font identification than I am will, undoubtedly, explain that this is all actually various weights of a single family and the rounded endcaps on the 'r' are just fine, right? In advance, I say "Feh. It looks ugly to me."]
End of rant.
What were they thinking?
[Now someone who's better at font identification than I am will, undoubtedly, explain that this is all actually various weights of a single family and the rounded endcaps on the 'r' are just fine, right? In advance, I say "Feh. It looks ugly to me."]
End of rant.